Our Story

pfgSTOCKHOLM

If you are looking for a very creative, happy & inspiring place you have come to the right place!

We are a small company with a big, warm heart.

We at pfgSTOCKHOLM really want you to join us in our sparkling world where you will find all our fantastic jewelry & accessories. We have created three concepts with different looks and prices - all to make it more easy for you to find your special jewelry that will fit into your life and taste.

About Us

We are a small, dedicated company who design jewelry and accessories, created from concepts in our design studio in Stockholm. With a sincere passion for creating small pieces of everyday beauty, we want you to be as in love as we are with everything we do. We love the handicraft and details! In our concepts, the pearls have a central place, therefor we only use genuine freshwater pearls and Mother of Pearls in our collections. We offer a wide range of jewelry and accessories with mixed styles at different price ranges. We believe that prices need to be reasonable, without compromising on the quality of the materials we use. Good quality is a matter of course for us. All our jewelry is tested and approved for nickel, lead and cadmium. From an allergy point of view, we choose to use surgical steel in all pins on our earrings. Our three concepts consist of PearlsForGirls - classic elegant, Blush - flirty sparkling and Noir - exclusive and cool.

Our Story

We love different cultures in all aspects where we find inspiration for expression and uniqueness, like the amazing craft of India or the cool vibe of New York. Even today, we collaborate with the same supplier in China, as at the start of 2006. We believe in long term relationships. Production has also been extended to India. pfgSTOCKHOLM is run with a big heart and passion by Katarina Berg and Frida Pontén. With backgrounds from fashion and retail, we work from a broad conceptual holistic perspective when developing products and collections. As a team, we complete each other and our differences in style gives our pieces great diversity. We believe in telling stories and we want to give our customers the opportunity to express their personality by wearing our jewelry. You´re welcome to stop by our showroom in Stockholm to have a coffee, a chat and shop your favourite pieces!